Archive for April 22, 2014

Music Video Showcases Pittsburgh Green Movement; Gets Laughs for Earth Day

There’s a new name in environmental communication with an unusual approach to climate change education: humor. Communitopia, a nonprofit that uses video and new media to reach viewers, is hosting a virtual party from 7:30-8:30 p.m. on April 24, two days after Earth Day. The event will include giveaways, special guests, behind-the-scenes footage, and the release of a new music video. The new video – a parody of Macklemore and Ryan Lewis’ hit “Thrift Shop” – is about both climate change and consumer choices that save energy and money, featuring cameos by Pittsburgh Mayor William Peduto and several other prominent Pittsburghers working on sustainability issues. Viewers can RSVP for the party at the event watch page.

“Throughout this Earth Day event we intend stay true to our mission to engage and empower people on climate change,” says Joylette Portlock, Ph.D., Communitopia’s new president, “The DoSomethingconsequences of climate change are far-reaching and serious, and we’re diligent about reporting the science. But we also always do our best to inspire and engage viewers, and humor is a great way to do that. ” Humor is a hallmark of Communitopia’s main project, the Don’t Just Sit There – Do Something! video series that stars Portlock performing as a wide range of characters. Each video discusses a short topic about climate change, incorporating science, news, humor, and easy actions for viewers to take. The new music video is the 18th in the series, but the first to be produced under the Communitopia banner.

“It doesn’t make sense to try to depress people into action, and we urgently need climate action,” says Portlock. “Therefore, we’re pretty serious about the silly.”

PCI Releases PCAP v. 2.0 Community Chapter Summary Report

PCAPv2-Community-Chapter_Summary-Report_CoverTwo years after adoption of the Pittsburgh Climate Action Plan, Version 2.0, Pittsburgh Climate Initiative is pleased to announce that 23 of the 35 Community chapter recommendations have been completed or are in progress. More than thirty organizations are currently involved in implementing these recommendations.

The Community chapter recommendations were generated through a series of open public meetings held in the summer of 2007, ranging from home energy improvements to green space development. While some of the accomplishments are more visible (planting 20,000 trees or improving the City’s bike infrastructure), others are more subtle (expanding the City’s recycling center drop-off hours or advocating for efficient energy codes).

All of the recommendations in the plan relate directly to actions or policies that reduce greenhouse gas emissions in Pittsburgh. Click here to access the report, and visit our Resources page to access PCAP v. 2.0.